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Assignments: ADV$3008-24$S;

Question $9-$ Ch $2$ Assignmen:

Match the description of the unfair or deceptive ad practices to the choice that best describes the practice.

A face cream claims that it is an "eternal youth serum" that will make users look five years younger after three months of use. False Promises

Target advertises Beats headphones at the low price of $$99\mathrm{.}00.$ However, when customers arrive at the store, Target is out of stock of all of the $$99\mathrm{.}00$ headphones and they only have $$250$ pairs for sale.

Bait and Switch Offer

Slim Jims claim that it has five times as much protein than competitors' products because of the way in which Slim Jims are made. However, the way the product is made actually reduces the amount of protein the final product has.

False and Misleading Comparison

Clairol claims that Beyonce exclusively uses Clairol hair coloring products for her hair when in fact, Beyonce has never used a Clairol product.

False Testimonial

McDonald's claims in an ad that unlike Burger King, McDonald's burgers are made from fresh, never frozen beef.

$($Click to select$)$

A bookshelf is advertised as solid mahogany but really the shelves are made from pine.

$($Click to select$)$

A taxi service promotes free rides for college students but in smaller print the ad says that they must be first year students and it is only free if this is their first ride.

$($Click to select$)$

An ad for a television edits the brightness of its TV display using Photoshop and dims its competitor's TV screen in the ad using the Photoshop tool.

$($Click to select$)$