File Tools View CleanCuisine Final Case Study $*$ Saved to this PC $vv$

Introduction

You are the Chief Marketing Officer and co$-$founder for a budget health food company called CleanCuisine. Over the past $4$ years you have gone from making meals with your business partner Jamie in your homes for local delivery, to statewide, to now preparing frozen meals direct to consumers to their home. You offer a variety of dietary options including vegan, paleo, keto, and standard $($or regular omnivore$).$ Your first year sales were $$2,500,$ second year sales were $$10,000,$ third year sales $$50,000$ and now in your first year in direct to consumer online you are looking at $$1$ million of sales.

With your growing success means growing in lots of ways too. You have contracted a production facility to produce your products this year. You have also started to conduct market research on who your consumers are and the potential market for your products. You currently have roughly $10,000$ customers who spend $$79$ per month for one single serve meal per day $(20$ meals per month$).$ Customers get to pick their meals.

Meal Options

You have $20$ meal options with the following monthly orders:

$\backslash$table$[[$Option$,$Description,$\backslash$table$[[$Monthly$],[$Orders$]]],[$Mediterranean Veggie Pasta,$\backslash$table$[[$Penne pasta with roasted vegetables, tossed in a savory tomato and herb$],[$sauce$.]],25,000],[$Thai Green Curry with Tofu,$\backslash$table$[[$Fragrant green curry with tofu, bamboo shoots, and bell peppers served over$],[$jasmine rice.$]],20,000],[$Chicken Alfredo with Broccoli,$\backslash$table$[[$Tender chicken breast slices in a creamy Alfredo sauce with al dente broccoli$],[$florets and fettuccine pasta.$]],18,000]]$

$\backslash$table$[[$Vegan Chili with Quinoa,$\backslash$table$[[$Hearty chili made with black beans, tomatoes, and quinoa, seasoned with$],[$smoky spices and served with cornbread.$]],15,000],[$Beef and Broccoli Stir$-$Fry,$\backslash$table$[[$Sliced beef with crisp broccoli florets in a savory soy$-$based sauce, served over$],[$steamed jasmine rice.$]],14,000],[$Spinach and Ricotta Stuffed Shells,$\backslash$table$[[$Jumbo pasta shells stuffed with a creamy spinach and ricotta cheese filling,$],[$baked in marinara sauce.$]],13,000],[$Shrimp Pad Thai,$\backslash$table$[[$Rice noodles stir$-$fried with shrimp, bean sprouts, green onions, and peanuts$],[$in a tangy tamarind sauce.$]],12,000],[\backslash$table$[[$Turkey Meatloaf with Mashed$],[$Potatoes$]],\backslash$table$[[$Classic turkey meatloaf topped with savory gravy, served with creamy mashed$],[$potatoes and green beans.$]],11,000],[$Vegetable Tikka Masala,$\backslash$table$[[$Mixed vegetables simmered in a creamy tomato$-$based sauce with aromatic$],[$spices$,$ served with basmati rice and naan.$]],10,000],[$Salmon with Lemon$-$Dill Sauce,$\backslash$table$[[$Grilled salmon fillet topped with a zesty lemon$-$dill sauce, served with roasted$],[$potatoes and asparagus.$]],9,000],[$Mushroom Risotto,$\backslash$table$[[$Creamy risotto made with Arborio rice, mushrooms, Parmesan cheese, and a$],[$hint of white wine.$]],8,000],[$BBQ Pulled Pork Sliders,$\backslash$table$[[$Slow$-$cooked pulled pork in tangy barbecue sauce, served on soft slider buns$],[$with coleslaw.$]],7,000],[$Vegetarian Enchiladas,$\backslash$table$[[$Corn tortillas filled with black beans, corn, and cheese, topped with enchilada$],[$sauce and baked to perfection.$]],6,000],[$Teriyaki Chicken with Vegetables,$\backslash$table$[[$Grilled chicken breast glazed with teriyaki sauce, served with stir$-$fried$],[$vegetables and jasmine rice.$]],5,000],[$Butternut Squash Ravioli,$\backslash$table$[[$Ravioli stuffed with roasted butternut squash and ricotta cheese, topped with$],[$sage brown butter sauce.$]],4,000],[$Lentil Shepherd's Pie,$\backslash$table$[[$A hearty vegan shepherd's pie made with lentils, mixed vegetables, and topped$],[$with creamy mashed potatoes.$]],3,000],[$Beef Lasagna,$\backslash$table$[[$Layers of lasagna noodles, seasoned ground beef, marinara sauce, and melted$],[$mozzarella cheese.$]],2,000],[\backslash$table$[[$Sweet Potato and Black Bean$],[$Burritos$]],\backslash$table$[[$Burritos filled with roasted sweet potatoes, black beans, corn, and spices,$],[$served with salsa and guacamole.$]],1,500],[$Chicken Teriyaki Bowl,$\backslash$table$[[$Grilled chicken breast marinated in teriyaki sauce, served over steamed rice$],[$with broccoli and carrots.$]],1,000],[$Vegetable Paella,$\backslash$table$[[$Spanish$-$style paella loaded with a variety of vegetables, saffron$-$infused rice,$],[$and a hint of citrus.$]],500]]$

What are the mean and median number of orders and explain how these results apply to future production decisions.

Screens $1-2$ of $14$

$"],$ Focus