file:///C:/Users/justi/Downloads/Strategic_Management_Text_and_Cases_9th%20(2).pdf

See page C133 for case study.

Problem statement- feel like one of Avon's biggest problems is their inability to adapt to current times, in the same way their competitors have. Their use of social media, and engagement are extremely low compared to the rest of their industry this is indicative over a need for an overhaul in their marketing scheme.

Question:

why would this be most significant problem?

provide a brief explanation. If the goal is intangible, briefly explain how this will be measured (for example, if the goal is increasing the number of satisfied customers, it could be measured with customer surveys).