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Web Analytics Mini Case: Evaluating a Sponsored Search Campaign Click the icon to see key metrics marketers need to keep in mind when evaluating sponsored search campaigns. Click the icon to view the metrics for \"Kale Delightz.\" Which keyword is most likely being underbid and/or is considered less relevant? Select the metric that matches from the list of metrics (and be sure to take into account whether the keyword has quotes). The is most likely being underbid and/or is considered less relevant with Average Position of \\( 4.90^{\\circ} \\). (Round to two decimal places.) Which keyword is the most efficient at generating coupon dowmloads? Select the metric that matches from the list of metrics (and be sure to take into account whether the keyword has quotes). The extreme health shake veggie is the most efficient at generating coupon downloads with Cost per Conversion of \\( \\$ 1.25 \\) '. (Round to the nearest cent.) Which keyword is reaching the widest audience? Select the metric that matches from the list of metrics (and be sure to take into account whether the keyword has quotes). The local kale shake is reaching the widest audience with Impressions value of \\( 17,038^{\\prime} \\). (Round to the nearest whole number.) Which keyword is most efficient at generating clicks? Select the metric that matches from the list of metrics (and be sure to take into account whether the keyword has quotes). The extreme health shake veggie is most efficient at generating clicks with Average \\( \\mathrm{CPC} \\) of \\( \\$ 0.25 \\). (Round to the nearest cent.) The is most likely cannibalizing its clicks from the natural search results on the same page. Which keyword is least likely to be generating profitable leads for Kale Delightz? Select the metric that matches from the list of metrics (and be sure to take into account whether the keyword has quotes). The is the least likely to be generating profitable leads for Kale Delightz with Cost per Conversion of \\( \\$ 41.25^{\\prime} \\). (Round to the nearest cent.) \\begin{tabular}{lccccccccc} \\hline Keyword & Clicks & Impressions & CTR & \\( \\begin{array}{c}\\text { Avg. } \\\\ \\text { CPC }\\end{array} \\) & \\( \\begin{array}{c}\\text { Total } \\\\ \\text { Cost }\\end{array} \\) & \\( \\begin{array}{c}\\text { Avg. } \\\\ \\text { Pos. }\\end{array} \\) & \\( \\begin{array}{c}\\text { Conv. } \\\\ \\text { Cost per }\\end{array} \\) & \\( \\begin{array}{c}\\text { Conv. } \\\\ \\text { Rate }\\end{array} \\) \\\\ \\hline local kale shake & 500 & 8,585 & \5.82 & \\( \\$ 0.70 \\) & \\( \\$ 350.00 \\) & 1.1 & 26 & & \5.20 \\\\ kale recipe & 188 & 10,000 & & \\( \\$ 0.40 \\) & \\( \\$ 75.20 \\) & 3.2 & 3 & \\( \\$ 25.07 \\) & \1.60 \\\\ \"local kale shake\" & 157 & 3,000 & \5.23 & \\( \\$ 0.50 \\) & & 4.8 & 3 & \\( \\$ 26.17 \\) & \\\\ \"Kale Delightz\" & 60 & 2,000 & \3.00 & \\( \\$ 0.50 \\) & & 2.0 & 5 & \\( \\$ 6.00 \\) & \8.33 \\\\ \"healthiest shake\" & 75 & 3,015 & \2.49 & \\( \\$ 0.55 \\) & \\( \\$ 41.25 \\) & 1.2 & 1 & \\( \\$ 41.25 \\) & \1.33 \\\\ healthy shake snack & 10 & 1,500 & \0.67 & \\( \\$ 0.65 \\) & \\( \\$ 6.50 \\) & 1.6 & 1 & \\( \\$ 6.50 \\) & \\\\ tasty kale workout & 10 & 250 & & \\( \\$ 2.30 \\) & \\( \\$ 23.00 \\) & 4.1 & 1 & & \10.00 \\\\ extreme health shake veggie & 5 & 90 & \5.56 & \\( \\$ 0.25 \\) & \\( \\$ 1.25 \\) & 1.1 & 1 & \\( \\$ 1.25 \\) & \20.00 \\\\ \\hline \\end{tabular}