Question: fill in and provides an answer in the chart. a case study is given. thank you! Case 1 Royal Airlines Royal Airlines is a local

fill in and provides an answer in the chart. a

fill in and provides an answer in the chart. a

fill in and provides an answer in the chart. a case study is given. thank you!

Case 1 Royal Airlines Royal Airlines is a local budget airline company. With 22 small fleets serving domestic routes in the country, the airline company continues to enjoy open sky privileges. Compared to regular airlines, Royal Airlines charges lower rates as typical of budget airlines. No food is served on board unless one desires to order and pay for it. 5 5 ur The goal of Royal Airlines is to attract as many travellers as possible, thinking that the volume or higher seat rate can compensate for the low prices being charged. So far, the company has gone into aggressive marketing. Promotions are printed in leading daily newspapers and website booking has been highly encouraged. In fact, Royal Airlines has is own membership club. It is their effective way of continuously touching base with its customers while informing them of great travel discounts. Patronized by many customers, Royal Airlines has been relatively successful. The seats are almost always filled up, their vilots are efficient and very capable; their stewards and stewardess are friendly and service-oriented, planes are clean and in good working conditions. However, Royal Airlines has significant customer problem. In many instances, the danes of Royal Airlines are late in taking off and in landing. This has created great issatisfaction among its travelling public. As the Marketing Manager, how do you intend to solve this problem? Recommend wategies, to tackle this issue by preparing an action plan. Corporate Strategy and Corporate Governance Eon Plan: (Make an action plan. It should include separate columns for activities to be emented, objectives to be attained, the department, division or unit, the persons responsible and resources needed and the time frame) Objectives Division Person time Responsible ctivities se 1 Royal Airlines Royal Airlines is a local budget airline company. With 22 small fleets se itor in the country, the airline company continues to enjoy open lower rates as typi

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