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Complete the paragraph with the correct word for the context: Gen Z (those born from 1998 - 2010) is the generation of digital natives that can't remember a time before the Internet. Gen Z uses a range of online resources to shop. They compare prices, styles, availability, and ratings of products to make the most purchase possible. Being savvy with price-checking tools also makes Gen Z more when making big expenditures. Often, they only buy products when or even gratification by waiting for newer products to become available. excited While much of their research is digital, Gen Z still enjoys visitir social excursion in the same way Millennials do. In fact, 84 percent of Gen Zers intentionally structure their shopping educated trips as a social activity and wait to accumulate a list of wants and needs before visiting stores with friends. Gen Z is likely to contribute to consumer-generated content for brands by their comments and concerns online. Companies should encourage Gen Zers to share - photos and videos with their purchases, create polls and contests on social media and, most importantly, listen and respond to their feedback. Next page