Question: Fill in the behavioural segmentation table for the Chocolate Industry below: Self/personal consumption (buying for themselves) Occasion gifters (buying for friends and families for birthdays,

Fill in the behavioural segmentation table for the Chocolate Industry below:

Self/personal consumption (buying for themselves) Occasion gifters (buying for friends and families for birthdays, anniversaries etc) Corporate (buying for colleagues, business events)
Price sensitivity
Benefits sought
Brand loyalty
Media consumption

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