Fill in the blank

1. A .. Statement clearly communicates what an organization does. It differs from a Vision Statement, in that a Vision Statement notes what the organization hopes to do in the future.

2. A ... Analysis is research method that evaluates content in print, online and broadcast material using a systematic and objective procedure that often involves coding of key words and phrases.

3. A ... is a research method that requires group interviews that are led by a moderator and involves eight to 12 participants.

4. In the Study Guide, the following example is given of a...sample: You may know only a few users of a certain type of computer, but these users probably know other users. You contact the people you know and ask them for names of others. You then continue in successive waves of questioning to find arrive at the sample size you need.

5. A ...sample is the type that Marketing Communication students will use for their primary client research. It means that you sample whoever who are able to find around you. For instance, you drop into the graduate lounge and ask questions to whoever happens to be there.

6. If you sample 100% of the population, you are doing a ...

7. Each person in a __________ sample has an equal chance of being selected.

8. Name one key difference between advertising and public relations.

9. The target audience of communications in public relations is called a.

10. The first and last sections of an IMC plan focus on ..