Question: Fill in the blank: Argenti characterizes the difference between advertising to millennials and advertising to older generations in which of the following ways? Millennials are

Fill in the blank: Argenti characterizes theFill in the blank: Argenti characterizes the

Fill in the blank: Argenti characterizes the difference between advertising to millennials and advertising to older generations in which of the following ways? Millennials are more passive in how they are influenced by advertising than previous generations. O Most of the ads millennials see are on television. Ads aimed at millennials are less likely to address social responsibility concerns than ads aimed at older generations. Companies now pursue online interactions with consumers to see how their intended audience is responding to their ads. True or false: 'Argenti argues that millennials are generally opposed to CSR, even when companies make a sincere effort to show their commitment to it." O True O False

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