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products are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a lot of advertising, personal selling, and other marketing efforts.

$A(n),$ is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.

We define $a(n),$ as anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.

Through marketing, the service firm trains and motivates its customer$-$contact employees and supporting service people to work as a team to provide customer satisfaction.