Fill in the blank. You can select more than one answer:

Question:

Cognitive lock-in refers to when customers _________________________

a) Fail to anticipate future switching costs

b) Strongly prefer to minimize future switching costs

c) Fail to anticipate immediate costs

d) Are rational and therefore agnostic to switching after making an investment as long as it is not significant (greater than $1000)

e) Strongly prefer to minimize immediate costs

f) None of the above

g) All of the above