Question: Fill in the multiple - choice questions below. 1 . In producing and marketing environmentally friendly products, Seventh Generation is practicing greenwashing. micro - marketing.

Fill in the multiple

-

choice questions below.

1 .

In producing and marketing environmentally friendly products, Seventh Generation is practicing

greenwashing.

micro

-

marketing.

environmental marketing.

macro

-

marketing.

green marketing.

2 .

Seventh Generation has to advertise and promote its products. If the company spends more resources on advertising and promotion than on actually engaging in sound environmental practices, it would be guilty of

deceptive advertising.

charging too high a price.

ignoring regional culture.

breaking the law.

greenwashing.

3 .

Seventh Generation wants to research the demographic characteristics of its target market. To do this, the company would study all of the following except

inflation.

ethnicity.

income.

gender.

4 .

The green movement represents which factor in the marketing environment?

demographics

social trends

generational cohorts

regional culture

technology advances

5 .

If Seventh Generation were analyzing the consumers' immediate environment, which of the following would it study and research?

country culture

social trends

inflation and interest rates

competitors

regional culture

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