Fill in the words from the drop$-$down list that best complete the following passages.

After marketers select a select answer $-$ they direct their company's activities toward marketing strategies built around four variables, often referred to as the select answer

The variable of select answer. $-$ may involve'decisions about customer service, package design, brand names, and trademarks,patents and warranties. The variable of select answer. may include decisions involving modes of transportation, warehousing inventory control, order processingrand selection of marketing channels. The varlable of select answer $-$ is broadly defined as communications to in firm's buyers about their products.