fill out the chart based on Pfizer. the first chart is an example

Critical Issues To Be Addressed by Este Lauder based on Internal Analysis 1. Limited distribution channels 2. Online presence 3. Competition Analytical Observations that can be Leveraged to Address Critical Issues: List in order of Importance Justification for Importance S1. Brand Reputation S1. It is important because it S2. Localizing Global Business allows the firm to sell its products S3. First Mover at a premium S4. Financial Management S2. Helps the firm customize and S5. Research and Development tailor global brands to local needs which helps increase market share S3. It is important because the firm can spot new market trends before the competition and be the first to Strengths support new initiatives which helps the firm increase market share. S4. Policies that are implemented allow the firm to attain significant gross profit and retained earnings which will fund future projects. S5. Important for finding new market trends and developing innovative products. List in order of Criticality Justification for Criticality W1. Reliance on Limited W1. Este Lauder primarily sells Distribution Channels to upscale retailers which reduces W2. Online Presence sales potential to mass-market Weaknesses retailers. W2. It only has an online presence in 30 of 150 countries. into body of text for any critical issues found Critical Issues to be Addressed by Pfizer Incorporated based on Internal Analysis 1. Strong Competition 2. 3. Analytical Observations that can be Leveraged to Address Critical Issues: S1. Brand awareness S2 $1. It is important because it allows the firm to sell in various locations and have a wide demand S3 Strengths 4. S5 $2 S3 $4. S5 W1 W2 Weaknesses w3 W4 W5 W1 W2 W3 W4 W5 Critical Issue Justification 1.) Pfizer is an industry leader among other large firms who battle intensely for market share. The firm must work hard to maintain and increase awareness and profits in order to remain competitive. The fast-growing industry opens doors for many new entrants as well. Critical Issues To Be Addressed by Este Lauder based on Internal Analysis 1. Limited distribution channels 2. Online presence 3. Competition Analytical Observations that can be Leveraged to Address Critical Issues: List in order of Importance Justification for Importance S1. Brand Reputation S1. It is important because it S2. Localizing Global Business allows the firm to sell its products S3. First Mover at a premium S4. Financial Management S2. Helps the firm customize and S5. Research and Development tailor global brands to local needs which helps increase market share S3. It is important because the firm can spot new market trends before the competition and be the first to Strengths support new initiatives which helps the firm increase market share. S4. Policies that are implemented allow the firm to attain significant gross profit and retained earnings which will fund future projects. S5. Important for finding new market trends and developing innovative products. List in order of Criticality Justification for Criticality W1. Reliance on Limited W1. Este Lauder primarily sells Distribution Channels to upscale retailers which reduces W2. Online Presence sales potential to mass-market Weaknesses retailers. W2. It only has an online presence in 30 of 150 countries. into body of text for any critical issues found Critical Issues to be Addressed by Pfizer Incorporated based on Internal Analysis 1. Strong Competition 2. 3. Analytical Observations that can be Leveraged to Address Critical Issues: S1. Brand awareness S2 $1. It is important because it allows the firm to sell in various locations and have a wide demand S3 Strengths 4. S5 $2 S3 $4. S5 W1 W2 Weaknesses w3 W4 W5 W1 W2 W3 W4 W5 Critical Issue Justification 1.) Pfizer is an industry leader among other large firms who battle intensely for market share. The firm must work hard to maintain and increase awareness and profits in order to remain competitive. The fast-growing industry opens doors for many new entrants as well