Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the $\_\_\_\_\_\_\_\_\_$ of your keywords, adverts, and landing pages.

Increasing the relevance of the keywords, ads, and landing page

You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

clicks

importance