Film Prioritization

Purpose:

Provide experience in using a project priority system

Used in industry for many purposes

Ranking job candidates, decisions within a project,

Profile

Film division for large entertainment conglomerate

Main offices in Anaheim, CA

Includes feature films, theme parks, home videos, television channel, interactive games, and theatrical productions

Steady growth over last $10$ years: last year revenues increased by $12\%$ to $$21\mathrm{.}2B$

Film division generated $$274M$ in revenues $($one year increase of $7\%)$

Profit margin was down to $3\%$ to $16\%$ due to poor response to five major film releases

o Engaged in negotiations to expand its theme part empire to mainland China and Poland

Mission

Our overriding objective is to create shareholder value by continuing to be the world's premier entertainment company from a creative, strategic, and financial standpoint."

Film division supports the mission by producing four to six high$-$quality, family entertainment films for mass distribution each year

CEO advocates that the firm take a leadership position in championing environmental concerns

Company "Must" Objectives

Every project must meet the must objectives of strategic priority to the company

All projects meet current legal, safety, and environmental standards

All film projects should receive a PG or lower advisory rating

All projects should not have an adverse

Engaged in negotiations to expand its theme part empire to mainland China and Poland

Mission

Our overriding objective is to create shareholder value by continuing to be the world's premier entertainment company from a creative, strategic, and financial standpoint." Film division supports the mission by producing four to six high$-$quality, family entertainment films for mass distribution each year

CEO advocates that the firm take a leadership position in championing environmental concerns

Company "Must" Objectives

Every project must meet the must objectives of strategic priority to the company

All projects meet current legal, safety, and environmental standards

All film projects should receive a PG or lower advisory rating

All projects should not have an adverse effect on current or planned operations within the larger company

Company "Want" Objectives

Want objectives are assigned weights for their relative importance

Top management is responsible for formulating, ranking, and weighting the objectives to ensure the projects support the strategy and mission.

Be nominated for and win an academy award for Best Picture of the Year

Create at least one new animated character each year that can start in a cartoon or TV series

Generate additional merchandise revenue $($action figures, dolls, interactive games, music CDs$)$

Raise public consciousness about environmental issues and concerns

Film Proposals

Project Proposal $1$: My Ufe with Dalai Lama

An animated, biographical account of the Dalai Lama's childhood in Tibet based on the popular children's book Toles from Nepol. The Lama's life is told through the eyes of "Guoda," a field snake, and other local animals who befriend the Dalai and help him understand the principles of Buddhism.

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