FILTERING FOR POSITIVE CUSTOMER LIFETIME VALUE $($CLV$)$

$\backslash$table$[[2,$Advertising Channel,Lifetime Gross Margin Per,$\backslash$table$[[$Customer$],[$Acquisition Cost$]],$Customer Lifetime Value$],[3,$Television,$$,24,$$$,25,$$$,(1)],[4,$Magazines,$$,24,$$$,35,$$$,(11)],[5,$Facebook,$$,24,$$$,15,$$$,9],[,$YouTube,$$,24,$$$,25,$$$,(1)],[,$Google AdWord,$$,24,$$$,35,$$$,(11)],[,$Local Radio,$$,24,$$$,20,$$$,4]]$

AD BUDGET ALLOC$$TION $($Note: The ad budget divided equally between channels wit

$\backslash$table$[[$Advertising Channel,$\backslash$table$[[$Allocation of the Ad$],[$Budget$]]],[$Television$,],[$Magazines$,],[$Facebook$,],[$YouTube$,],[$Google AdWo,$],[$Local Radio,$],[$TOTAL$,$$$]]$

RETURN ON MARKETING INVESTMENT $($ROMI$)$

$\backslash$table$[[\backslash$table$[[$Advertising$],[$Channel$]],\backslash$table$[[$Attributable$],[$Revenue$]],\backslash$table$[[$Campaign$],[$Cost$]],$ROMI$],[$Television$,$$$,-,$$