Final Assessment - 30% Online Forum (Individual Work)

Start: Week 4

Due Date/s: Week 7

The value of learning may be best derived from the active exchange of ideas and the sharing of experiences among class members. In lieu of the face-to-face meetings, one (1) online forum will take place in the online forum via LMS at pre-determined time slots during the semester. Prior to the scheduled online discussions, learners are given assigned materials (case studies/scenarios/articles/videos link/case vignettes etc.) required as preparation for the session. Based on the issues/questions posted by the course leader, learners are expected to actively participate by offering views and responses. Learners' participation will be graded according to the value of their contribution to the online forum. Learners are encouraged to reflect and respond once for each forum based on the knowledge from the chapters and your reading and research on your industry. Cut and paste work directly from the internet or textbooks are not considered as participation. In the forum write-up, learners are also required to input key takeaways from announced webinar sessions for MBA learners (e.g. CEO Conversations, Thought Leadership Series etc. organized to invite industry experts to deliver talks) that are related to the forum discussion. This is graded 10 percent of the total Forum marks. This exposure is significant as learners will be exposed to the latest issues, challenges, and latest findings in the industry. This industry's foresight is believed to enrich learners' understanding of the market and benefits managers to drive their organisation's performance.

Each learner is to submit this online forum as the final assessment at the end of Week 6 through the course LMS - Uniec OL (Final Assessment section).

The Forum will strive to meet the course learning outcome as follows:

CLO3 : Analyze the market environment and business strategies within the context of Asia.

Knowledge is power. Especially in the hands of your competitors. Information about your company, its products and services, finances, sales, and marketing strategy are weapons of modern economic warfare. That is why it is important to ensure that your organization's data is well-protected. Intelligence about your competitors gathered in a legal way can give you a head start to fight for market share. But sometimes, companies and governments want more. Competitors send agents to spy on critical information more often to ensure market positions. The financial consequences of industrial espionage are significant and damaging for the victim. Unlike competitive intelligence, industrial espionage embraces illegal and unethical methods of collecting corporate data to gain a competitive advantage. It involves a compromise of trade secrets and intellectual property theft.

In your forum write-up, answer the following questions:

1) Describe what Industrial Espionage can do to your organisation.

2) Categorize the data at risk for Industry Espionage at your organisation.

3) Describe what would be the most common methods of Industry Espionage for your industry.

4) Differentiate the best practices to detect and prevent Industrial Espionage in your industry.

Questions for Forum Discussion:

Allocation of Marks:

1 Describe what Industrial Espionage can do to your organisation. /5

2 Categorize the data at risk for Industry Espionage at your organisation. /5

3 *Describe what would be the most common methods of Industry Espionage for your industry. /10

4 *Differentiate the best practices to detect and prevent Industrial Espionage in your industry. /10

Total /30 *Takeaways from industry talks can be embedded in the responds to these questions.

Deliverables:

Prepare a three-page submission (maximum is 3 pages!)