Final Marketing Research Report (Continuation from Assignment

1 )

Conduct a marketing research a new Onde Onde product soon to be introduced in the

Malaysian market.

The content of final marketing research report should contain the following:

Chapter 1

Introduction

Problem Statement

Purpose of study

Research Questions / Hypothesis

Significance of research

Chapter 2

Framework of the research

Research design

Sampling

Data Collection - Questionnaire Survey

Chapter 3

Data Analysis Findings

Chapter 4

Conclusion and recommendations