Final project The paper project will utilize the frameworks and ideas discussed throughout this term. There- fore, it is a good idea to continuously work on this project throughout the term. In a nutshell, the idea is that you pick a company that you will analyze and evaluate whether this rm's cur rent strategy pr0vides a competitive advantage or disadvantage. The paper needs to caver the following sections [100 points in total]: I A brief historical background (and thesis of your paper: why is it particularly interesting to better understand this company's strategy?) [10 Points] - A 5 forces analysis of the company's industry (this requires to clearly define the industry and evaluate each force from the viewpoint of within the industry but *not" from the view- point of the company you picked! Provide evidence about your assessment of forces using various sources and financial, and other quantitative data). [20 Points] o A discussion of how the company is positioned within this industry vis-a-vis its key com- petitors (i.e., is the company following more of a low-cost or differentiator theme in its strategy? Who are close competitors and how do they differ in their positioning, respec- tively?) [10 Points] I A discussion of the activity choices made by the rm along the value chain that help the firm carry out its positioning theme + a discussion of how these choices fit together and reinforce one another (or not!) (provide examples and sources of support for your claims (e.g., gures, numbers, article sources). [20 Points] 0 Visualization of the activity system (activity map). This constitutes a crucial gure of your project. Please make sure to previde a meaningful visualization/ gure that is consistent with what you describe in the paper regarding the activity choices made by the company. [20 Points] 0 Overall evaluation based on the information above, whether the company has a compet- itive advantage or disadvantage (provide quantiable evidence and other logical argu- ments/evidence). Use our WTP-Cost framework! [10 Points] I Conclusion: Summarize the essence of your insights. Can you derive two generalizable insights? (I.e., lessons learned/ key takeaways that can apply to other rms (be specific!\" [10 Points] Formatting comments: Times New Roman Size 12; 1.5 Spacing; 1 inch margins; Page limit: 10 (excluding references and figures)