FINAL Simulation Instructions

ML Backpack Simulation: Final Project

Time estimate: $45+$ minutes per turn

Difficulty: Difficult

Practice Marketing Simulation Assignment

This is your final simulation activity and it will be a little different from the previous rounds you have played. In previous simulation activities you were guided through a mission. This version is more player$-$directed. This time you are asked to choose a market segment to target and then design a backpack and marketing strategy that will be successful. This is an excellent opportunity for you to pull all elements of the marketing mix together and see how they are inter$-$connected.

Final Simulation: Student Overview $($PDF$)$ darr

What do I do in the simulation?

Players research the market for backpacks and choose a promising market segment to target. Then they design a backpack with a goal of matching its style, attributes and special features to the preferences of that market segment. After setting an initial price for their backpacks, players select distribution channels, and coordinate an integrated communications strategy to build awareness for their products.

The game includes a realistic marketplace in which players compete against other players or computer$-$controlled backpack companies. Players analyze sales results, collect information on competitors, and refine their product, price, place, and promotions strategies in order to maximize profits and become a market leader.

You will compete against $5$ other "companies" in the game. Your goals will be to achieve the largest percentage of the market share along with earn a profit, gain a return on your marketing investment, and customer satisfaction.

Assignment Instructions

Complete the Tutorial in Practice Marketing.

Begin the official simulation. as you adapt your strategy from one turn to the next$).$

Adjust strategy as needed.

Turn Recap Worksheet