Finally, Rocket's management accounting team estimates that Rocket would need to spend $$10,000,000$ in product giveaways on each of its five biggest customers in order to convince them to sign long$-$term sales contracts with Rocket. Also, the team believes that Rocket would incur $$8,500,000$ in additional sales staff travel to complete the long$-$term contracts. Further, the team estimates that the new quality program would cost $$15,000,000$ in order to attain the higher level of performance quality necessary to set Rocket apart from its potential new competitor. Finally, Rocket forecasts that it would need to spend an additional $$5,000,000$ on advertising to sufficiently spread the word to customers regarding its significantly improved performance quality.