Question: FINANCE ASSIGNMENT Please answer the questions below . Use either the Bloomberg terminals located at the Feliciano School of Business or other reputable sources such


FINANCE ASSIGNMENT Please answer the questions below . Use either the Bloomberg terminals located at the Feliciano School of Business or other reputable sources such as finance . yahoo. com , morningstar . com or Wall Street Journal etc . for the financial data you use in your answers . You need to provide the references regarding the financial data you use to support your answers at the end of the finance portion of the term paper . Questions :" 1 . Starting service to a new market , such as Havana , Cuba , is a major capital budgeting project for Southwest Airlines ( ticker symbol : LUV). A project of this scale requires coordinated planning across all functions of a business that you are studying in your Integrated Core classes . Choose and discuss three items on the income statement and balance sheet that you think will be impacted by this new undertaking ( a total of six items ) . Explain why you chose those particular items , and how those items are* impacted by the marketing , management and operations decisions of the company . 2. Explain how the financial decisions regarding starting service to Cuba are related to management , marketing or operations decisions that the company must make ( or has made ) ? 3. Choose and calculate three ratios for this company for the last two years . Make sure to select ratios that you think would be impacted by starting service to a new* destination , and explain your reasoning . Identify two competitors of LUV and contrast the ratios . Explain why you selected those competitors . Describe how the decisions made by management , marketing and operations functions of the company can impact , and hopefully improve , these financial ratios
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