Question: Financial comparability between companies: We are comparing the financial performance of two companies ( Ex Company A versus B) In the comparison of marketing, inventory,

Financial comparability between companies:

We are comparing the financial performance of two companies ( Ex Company A versus B)

In the comparison of marketing, inventory, pricing, and revenue, what is it that is misleading about using inventory or gross/aggregated financial values?

Although inventory may be useful in the comparison, why it is preferable to remove it as well as to remove gross revenue data?

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