Find 3 airline ads using different media to deliver their messages. Review these ads and then answer
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Question:
Find 3 airline ads using different media to deliver their messages. Review these ads and then answer the following questions:
- What is the objective being sought with each ad?
- Is this the best medium the airline could have used to accomplish this objective?
- What other media could be used to accomplish this objective?
- Are there other objectives that might be being achieved by these media?
Related Book For
Spreadsheet Modeling & Decision Analysis A Practical Introduction to Management Science
ISBN: 978-0324656633
5th edition
Authors: Cliff T. Ragsdale
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