Find a local FMCG brand in your country that uses various promotional tools, especially the broadcast media.
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Question:
Find a local FMCG brand in your country that uses various promotional tools, especially the broadcast media. Evaluate its current campaign and compare it with its competitor.
Give a comparative analysis between the brand chosen and its competitor from the perspective of creative strategy, advertising appeals, and creative executions. In the comparative analysis, you can talk about the pros and cons of the campaign and provide recommendations as to how the brand chosen can be improved further. Choose only one key competitor for the comparative analysis.
Related Book For
Organizational Behaviour Concepts Controversies Applications
ISBN: 978-0132310314
6th Canadian Edition
Authors: Nancy Langton, Stephen P. Robbins, Timothy A. Judge, Katherine Breward
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