Find an article about a specific company that will allow you to address the

following:

o Paragraph of article summary. $5$ points

o Identify the generic strategy $($Figure $5\mathrm{.}1)$ they are using and support your

assertion with chapter and article facts. $12$ points

o ID two internal factors $-$ Figures $4\mathrm{.}1,4\mathrm{.}2,4\mathrm{.}3,$ Tables $4\mathrm{.}1,4\mathrm{.}2,4\mathrm{.}3$ that

they use to support the above strategy. Fully explain the connections between

factor and strategy using supporting information from chapter $4$ & $5$ within

your analysis. $13$ points

Each bullet should be its own section, separated by white space or a new paragraph.

Failure to provide the full article reference: $-5$ points.

The generic competitive strategies are Broad Low$-$cost strategy, Broad differentiation strategy, Focused low$-$cost stratewgy. Focused differentiation strategy, and Best$-$Cost strategy.