Find an online ad. Look at the color scheme, prior to going to the landing page, what do you think the page will look like? Will the link take you to a specific product page or to a menu of products?

Now, click on the link. What does the page show? Is there a call to action on the main page where you don't have to move (above the fold)? What is one thing that you would do to improve the ad? What is one thing that you would do to improve the landing page?

Answer rating: 100% (QA)

The online ad is for a website selling outdoor apparel and gear The color scheme is mostly blue with ... View the full answer