Find and report the revenue graph of any one “product category” (not a brand) covering the first year of the introduction (or many years back) to now (the graph may show the world’s revenue or one country’s revenue) and (b) discuss which strategy, offensive or defensive, should be used for the product category now and in the near future.

Answer rating: 100% (QA)

Offensive and defensive strategies are used by companies to maintain or increase their market share ... View the full answer