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QUESTION: Make at least 10 slides for presentation. the slides presentation should be able to cover all theoretical aspects of (CONSUMER BEHAVIOR ANALYSIS) syllabus which is attached below:

Brief Course Contents

1. Introduction to consumer behavior
2. Consumer buying decision process
3. Individual determinants of consumer behavior
4. Group and family influences on consumer behavior
5. Socio-cultural influences on consumer behavior

Content Elaboration

Unit I: Introduction

• Concept of consumer behavior
• Nature of consumer behavior analysis
• Use of consumer behavior knowledge in marketing decisions
• Consumer buying and organizational buying processes

Unit II: Consumer Buying Decision Process

• Stages in consumer buying process high-involvement and low-involvement
• Need/problem recognition: Process of problem recognition, types of problems
• Search for information: External and internal search, magnitude of search
• Evaluation: evaluative criteria, reducing range of alternatives, and alternative evaluation
• Purchase: Brand choice and store choice factors
• Post-purchase outcomes: Satisfaction vs. dissatisfaction, Brand loyalty, Consumer complaint behavior, Cognitive dissonance and Product disposition behavior

Unit III: Individual Determinants of Consumer Behaviour

• Consumer Perception: Concept and process of perception sensation, exposure, attention, and interpretations.
• Consumer Learning: Learning process Behavioral, cognitive, and observational learning.
• Consumer Memory: Memory systems, storing, retrieval and forgetting process.
• Consumer Motivation: Motivation process, biological and learned needs, motivational conflicts, classifying consumer needs.
• Meaning and types of self-concept. Consumers product choice and self-concept;
• Consumer Personality: Freudian, Neo-Freudian, Trait theory, and Brand Personality;
• Consumer Life-style: Concept and uses in marketing.
• Consumer Attitude: Concept and Functions of attitudes, attitude formation consistency principle (ABC theory). Attitude change Role of communication, source, and message in changing attitude.

Unit IV: Group and Family Influences on Consumer Behaviour

• Concept and types of consumer groups;
• Reference group influences: types of influences and power of reference groups;
• Word-of-mouth communication: Dominance and negative WOM.
• Opinion Leadership: Nature and influences of opinion leaders;
• The Family: Traditional and modern concepts, household decisions, gender roles, and role of children in decision-making.

Unit V: Social and Cultural Influences on Consumer Behaviour

Income and Social Class: Social stratifications and purchase decisions;

Consumer culture: Concept and functions of culture. Cultural dynamism in Nepal and consumer behaviour; Subculture: Ethnic and Religious subcultures and their consumption behaviour.