find out which variable most affects the demand for their line of stereo speakers. He is uncertain whether the unit price of the product or the effects of increased marketing are the main drivers in sales and wants to use regression analysis to figure out whiich factor drives more demand for its particular market. Pertinent information was collected by an extensive marketing project that lasted over the past 12 years and was reduced to the Mark Price e new productions manager for Speakers and Company, needs TIT ADVERTISING TUOUSANDS) YEAR PRICE $/UNIT 030 900 211 1.100 r 1 200 6 1.100 207 1,100 1234 211 14 40 690 Perform a regression analysis based on these data using Excel. (Negative values should be indicated by a minus sign. Round your answers to 4 decimal places.) Price 325 Advertising Predict average yearly speaker sales for Speakers and Company based on the regression results if the price was $300 per unit and the amount spent on advertising (in thousands) was $900. (Enter your answer in thousands. Do not round intermediate calculations. Round your answer to 2 decimal places.) 414 thousand units Forecasted sales eBook & Resources References Difficulty. 3 Challenge Worksheet Problem 3-30 Learning Objective. 03-02 Evaluate demand using quantitative forecasting models find out which variable most affects the demand for their line of stereo speakers. He is uncertain whether the unit price of the product or the effects of increased marketing are the main drivers in sales and wants to use regression analysis to figure out whiich factor drives more demand for its particular market. Pertinent information was collected by an extensive marketing project that lasted over the past 12 years and was reduced to the Mark Price e new productions manager for Speakers and Company, needs TIT ADVERTISING TUOUSANDS) YEAR PRICE $/UNIT 030 900 211 1.100 r 1 200 6 1.100 207 1,100 1234 211 14 40 690 Perform a regression analysis based on these data using Excel. (Negative values should be indicated by a minus sign. Round your answers to 4 decimal places.) Price 325 Advertising Predict average yearly speaker sales for Speakers and Company based on the regression results if the price was $300 per unit and the amount spent on advertising (in thousands) was $900. (Enter your answer in thousands. Do not round intermediate calculations. Round your answer to 2 decimal places.) 414 thousand units Forecasted sales eBook & Resources References Difficulty. 3 Challenge Worksheet Problem 3-30 Learning Objective. 03-02 Evaluate demand using quantitative forecasting models