Assume you are the Marketing Manager for East Chestnut Regional Health. Upper management has requested you prepare a Current Situation/SWOT Analysis summary for them.

Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis on the organization, using the SWOT Analysis Worksheet for your analysis. (Copy the completed SWOT Analysis Worksheet into your paper.)

Consider the following in your analysis:

• Current internal product and service strengths and weaknesses
• Current competition
• Current or potential opportunities that exist in the external environment and their impact on the organization
• Current or potential threats in the external environment and their impact on the organization

Prepare a 500-word Current Situation/SWOT Analysis Summary of your analysis in which you answer the question, “Where are we now as an organization?”

Include the following in your Current Situation/SWOT Analysis Summary:

• 3 key strengths of the organization on which it can build
• 3 key weaknesses of the organization on which it can improve
• 3 key opportunities the organization could address in the marketplace to expand its offerings or improve its profitability
• 3 key threats the organization faces from the external environment
• How the organization can build on its strengths to address its weaknesses and threats
• How the organization can build on its strengths to take advantage of market opportunities