$.$ Find the Customer Acquisition Cost $($CAC$)$ zone wise and then at the firm level.

$5.$ Now use the CM$2,$ CAC and the churn rate at the Company level to find the CLV and

CE$.$ Don$$t forget to use the time value of money concept. To give you a benchmark, a

very well$-$known international company in similar field has an approximate CAC of $

$25$ and CLV of $ $42.$ These are figures as per my methods $($the ones discussed in the

class$)$ of calculating CAC & CLV$.$