Question: Find the Total $ Net Contribution to the business Using Customer Value Worth (Estimates) AND Customer Acquisition Opportunity A competitor's customer will spend $5,000, $6,000,
Find the Total $ Net Contribution to the business Using Customer Value Worth (Estimates) AND Customer Acquisition Opportunity A competitor's customer will spend $5,000, $6,000, $7,000 and $8,000 over the next 4 years at gross margins of 40%. The probability to win the customer's business (acquisition) is 50%. Without discounting those future margins.
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