Question: Find two ads for different brands in the same product category; for example, two ads for dog food. One ad should illustrate usage segmentation and

Find two ads for different brands in the same product category; for example, two ads for dog food. One ad should illustrate usage segmentation and one ad should illustrate benefit segmentation. Your analysis should also describe the specific positioning strategy used in each ad. Be sure to critique the effectiveness of the STP of each ad.

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