Find two successful first$-$movers and two successful late$-$movers in your industry or an industry of interest to you. List the advantages the first$-$mover gained, how the customer audience reacted to the product, and specify whether the move helped the company gain market share. Additionally, list the advantages the last$-$mover gained, and whether the product improvements allowed the last$-$mover to gain market share and acquire new customers. Finally, if applicable, elaborate on what strategic move$($s$)$ your company can make as a first$-$mover or a last$-$mover in its industry.