Finding an interesting and counterintuitive cause-and-effect relationship reflects doing an exciting research.

Suggest a research question, to which the answer is not obvious (e.g., So many firms invest in R&D hoping to develop a great new product, but only few firms can come up with a successful new product. Why is that?)

Then, suggest which two variables you would use to find a cause-and-effect relationship to answer your question (e.g., flat organizational design and the number of new product introduction).