Question: Finding great ideas for businesses is an iterative process. Often the best ideas are pivots from other ideas that didn t pan out. For example,

Finding great ideas for businesses is an iterative process. Often the best ideas are pivots from other ideas that didnt pan out. For example, youre probably familiar with the messaging service Slack. The founders of Slack were originally designing a game called Glitch. While building Glitch, they needed a communication tool that worked for their fast-paced environment. They created a tool that would allow for swift internal communication. When Glitch did not work out, they began to focus on growing their internal communication tool as their next startup idea. Sometimes, the best ideas are iterations of original concepts or totally new products that meet a growing or better need. This pivot caught fire and is now worth $26 Billion. For your discussion, find a company that started out as something different than what they offer now. Share what the initial product was and what it turned into. The company can be a startup or a larger corporation. Share why they made the switch and if the new concept worked out.
For an added trivia question, name the first product Samsung sold Youll never guess.

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