Question: Firm - level strategies answer the question: How should we compete in this industry? Why are we in this business? What business or businesses are

Firm-level strategies answer the question:
"How should we compete in this industry?"
"Why are we in this business?"
"What business or businesses are we in or should we be in?"
"How should we compete against a particular company?"
Firm-level strategies answer the question: "How should we compete in this

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