Question: Firms are willing to offer generous rebates because Multiple Choice the retailer and manufacturer always splin the cost. rebates increase sales, but firms may not

Firms are willing to offer generous rebates because
Multiple Choice
the retailer and manufacturer always splin the cost.
rebates increase sales, but firms may not have to pay off all the rebates offered.
they are easier for the consumer to use than coupons.
Firms are willing to offer generous rebates

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