Question: Firms can base m-commerce systems on commercially available software, as MobiKash did here. Alterna- tively, they can write their own software. List three pros and

Firms can base m-commerce systems on commercially available software, as MobiKash did here. Alterna- tively, they can write their own software. List three pros and cons of each approach. Do you think Mobi- Kash made the right choice?

2. What companies or industries might be more likely to use commercially available software to meet their main goals? What companies or industries would be less likely?

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