Question: Firms can close the knowledge gap by:Question 1 3 Answera.matching customer expectations with actual service through research.b . setting appropriate service standards and measuring service

Firms can close the knowledge gap by:Question 13 Answera.matching customer expectations with actual service through research.b.setting appropriate service standards and measuring service performance.c.being more realistic about the services they provide and managing customer expectations effectively.d.getting employees to meet or exceed service standards.e.reducing service inconsistency through standardization and training.

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