Question: Firms may pursue a _ _ _ _ _ _ _ _ _ _ _ _ _ _ strategy to gain control or ownership of

Firms may pursue a ______________ strategy to gain control or ownership of suppliers. This strategy is especially effective when suppliers are unreliable, too costly, or not capable of meeting a firms needs on a consistent basis.
Question 18Answer
a.
Forward Integration
b.
Related Diversification
c.
Market Development
d.
Backward Integration

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