Question: Firms must first focus on customer, before building SCA, because: a . SCAs are not affected by customers b . SCAs offer value only when

Firms must first focus on customer, before building SCA, because:
a. SCAs are not affected by customers
b. SCAs offer value only when a financially meaningful group of customers care about them
c. SCAs offer value only when the firm's competitors care about them
d. None of the above
Firms must first focus on customer, before building SCA, because: a.

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