- Firms situation and strategies analysis -

Group Assignment:(4-6 students)

The group is requested to develop a detailed report for anychosen firm and highlight how this firm is performing in the competitive market.

The Elements of the report

Its important to include the following elements in the report:

Company profile and product/service features.

SWOT Analysis: Include a SWOT analysis to determine thestrengths, weaknesses, opportunities, and threats. The opportunities and threats are highlighted in the line of the PESTEL analysis as well as competitive and customers analyses. This helps you establish important elements such as the best place firms is pursuing business and the weaknesses they need to correct. You have to highlight the competitive advantage of the firm. (chapter 1, 2)

Business expansion strategy: you are required to highlight the business expansion strategies of the firm such as franchising, joint ventures, alliances, corporate mergers(chapter 3 and 5)

Leadership: highlight the leadership style of the CEO as well of his characteristics and skills (success story) (chapter 7)

Corporate social responsibility actions (chapter 4)

HRM strategy (chapter 11)

Marketing strategy (chapter 13)

General Instructions:

Project groups must be formed and a leader of each should be appointed, then, a list of the members should be emailed to the course instructor

Resources of ideas can be found through the Internet web, textbook, specialized books, magazines and any other publications.

Supporting the paper with any graphic visual will be appreciated.

Reports should be prepared by using computer.

Projects must be developed by Doc file, in addition, power point presentation slides.

The group members should comprehend the chapters, and apply the skills concurrently with the chapters discussed in the class.

Deliverables & Assessment:

1) The plan consistency.

2) Comprehensiveness and quality of the analysis.

3) Questions handling.

4) Teamwork member participation.

Other Assessment Elements:

Creative Idea.

Logic behind findings of analysis.

The way the project will be presented.

The overall methodology used for handling the project.

Contribution of each member of the group will be assessed through direct questions to him/her and through the discussion with the instructor upon the presentation session.

Group project and presentation:

The group is responsible for choosing an appropriate idea for the enterprise that must be matching with Bahrain business environment and ecosystem.

Each member of the group will be responsible for a specific part of the strategy.

At the end of the semester students are required to present their part. Team cooperation evaluation, peer evaluation, and instructor evaluation will be considered for assessment.