Question: Firms that have adopted _ _ _ _ _ _ _ _ _ _ Blank seek to do more than simply sell a product; they

Firms that have adopted

__________

Blank seek to do more than simply sell a product; they seek to learn as much as possible about their customers in order to satisfy them with goods and services over time.Multiple Choicecustomer relationship managementnonprofit marketingthe marketing mixmanagement by objectives

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