Question: Firms use a differentiated targeting strategy because Multiple Choice banks are more willing to extend credit to companies with this strategic approach. it is easier

Firms use a differentiated targeting strategy because

Multiple Choice

banks are more willing to extend credit to companies with this strategic approach.

it is easier than mass marketing.

it helps them obtain a bigger share of the market.

it is easier than focusing on individual or small groups of potential customers.

most market segments are too small to be profitable.

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