1. Firms values fluctuate over time. How much is Facebook worth today? Has the firms value gone up or down since this writing? Why? Was investing in Facebook at IPO a move that paid off or that has resulted in losses? Look for business press stories and analyst quotes at or shortly after the time Facebook went public. Did analysts get it right or wrong? Why? Looking back at how Facebook has performed, what are some key takeaways that you might use as a manager when sizing up firms, competitiveness, and technology evolution?

2. Some have stated that Facebooks appeal is waning. Has your Facebook use remained more, less, or the same over time? What trends do you observe in others (parents, older or younger friends and relatives)? What other services occupy your non-Facebook social media time, and how does your usage of these services compare with the time you spend on Facebook? Which of these services do you think youll be using five years from now? Do you think new services are a threat to Facebook? Why or why not?

3. Snapchat has also reportedly received lucrative buyout offers (including reportedly rejecting a $3 billion offer from Facebook). Do you think Snapchat was wise to resist Facebook and become an independent public firm? Defend your answer.