First Assignment for MRIB subject Quad $4$ EPGDM $(20$ Marks$)$

Zomato was listed on $23$ July $2021$ on NSE at $126$ INR which has toppled $46$ INR on $30$ July $2022.$ There has

been a consistent decline in the revenue of Zomato and increase in losses. The customers have raised

concerns about the poor quality of delivery and extra prices charged by Zomato. The manager is interested

in identifying issues related to customers and other stakeholders for decline in the trust in brand.

a$.$ Develop a questionnaire to survey the consumer and collect their response on what factors might be

responsible for a decline in consumers satisfaction? $(10$ Marks$)$

b$.$ Identify some interview questions that you would use for deriving qualitative responses? Who will be

ideal respondent for the interview? $(10$ marks$)$

Expectation from students:

$$ Students are free to refer to any books$/$reference material$/$website$/$internet for attempting their

assignments, but are not allowed to copy the matter as it is from the source of reference.

$$ Students should write the assignment in their own words. Copying of assignments from other

students is not allowed

Assessment

Parameter for A

Expectation

Introduction Questionnaire is used to collect primary data from respondents to analyse the business problem.

Concepts and

Application

related to the

question

A questionnaire may contain following items:

$1.$ Age

$2.$ Gender

$3.$ Education

$4.$ Do you purchase food online?

$5.$ Which apps do you prefer to use?

$6.$ Have you used Zomato?

$7.$ Which is the food you order most frequently?

Conclusion $8.$ Elaborate on your past experience with Zomato.

Assessment

Parameter for B

Expectation

Introduction Interviews are done to identify the root cause of problem which is not possible to capture in survey

Concepts and

Application

related to the

question

Some of the following or related questions may be considered:

Customer

$1.$ What are the features you like or dislike about Zomato?

$2.$ What are your expectations from online food delivery?

$3.$ Any suggestions for us$?$

Delivery person

$4.$ How does customer behaves when they receive order?

$5.$ What are problems customers face while delivering order? Such as location issue