First Case Analysis

- Case problems are designed to give the student an opportunity to apply theoretical concepts and principles to a true-life situation.

- Read the case and then follow these steps to help you think through the problem and prepare a logical analysis:

1. Recognize the real problem:

Read the entire case to understand what it is about. List the key facts. Examine those facts and try to isolate the symptoms and define the causes.

2. Determine what marketing concepts and issues are involved:

Define branding issues involved in the situation. Was a detailed analysis performed? Was a sound plan developed? Etc., etc.

3. After evaluating the causes and the principles, decide on possible courses of action to correct the situation.

List all possible actions and analyze each one in terms of its chance of correcting the situation, how it may solve the problem; how feasible is the action; what problems may arise in implementing the action; what happens if it fails, what problems may arise even if the action corrects the situation.

4. Be certain to relate your analysis to the topic of managing brands. Also explain in a final paragraph how the case relates and what it addsto the course material.

5. Important! Your analysis and your explanations must be written in your own words! No "copy and paste" material is allowed.

MAYTAG BUNGLING A PROMOTION IN ENGLAND